Assessing the Age Effect on Consumer Attitudes and Willingness to Pay for Sustainably Produced Wine: A Transnational Analysis-Journal of Sustainability Research-CSCIED科技核心评价数据库-手机版

Assessing the Age Effect on Consumer Attitudes and Willingness to Pay for Sustainably Produced Wine: A Transnational Analysis

Assessing the Age Effect on Consumer Attitudes and Willingness to Pay for Sustainably Produced Wine: A Transnational Analysis

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DOI	10.20900/jsr.20240048
刊名	Journal of Sustainability Research JSR
年，卷(期)	2024, 6(3)
作者	Daniel Moscovici*,Jeff Gow,Lionel Valenzuela,Rezwanul Rana,Adeline Alonso Ugaglia,Radu Mihailescu,
作者单位	1 Department of Environment Studies & Sustainability, Stockton University, Atlantic City, NJ 08205, USA; 2 School of Business, Faculty of Business, Education, Law and Arts, University of Southern Queensland, Toowoomba, QLD 4350, Australia; 3 Department of Agricultural Economics, Stellenbosch University, Stellenbosch 7600, South Africa; 4 Departamento de Ingeniería Comercial, Universidad Técnica Federico Santa María, Santiago 7630000, Chile; 5 Macquarie University Centre for the Health Economy, Macquarie Business School & Australian Institute of Health Innovation, Macquarie University, Macquarie Park, NSW 2113, Australia; 6 Department of Economics and Management, Bordeaux Sciences Agro, Gradignan 33170, France; 7 Economics, Hotel Management School, NHL—Stenden University of Applied Sciences, Leeuwarden 8917 DD, Netherlands
Abstract	There is increasing interest in the environmental sustainability of consumer food and drink. This is especially true for younger people. An interesting case study to examine is wine. This research focuses on consumers by age and their attitudes towards sustainability produced wine. While there are many different environmental wine certifications, there is interest in if and how consumers attitudes to sustainable wine differed by age. For this purpose, the study asks if young wine consumers would prefer sustainably produced wines and if they are willing to pay more compared to older consumers, and what factors influence these behaviors. To conduct the research approximately 2500 wine consumers are surveyed, online, in seven prominent wine nations including: the United States, South Africa, Netherlands, Italy, France, Chile andAustralia. Descriptive statistics and the two-sample t-test analyze the which factors determine consumers preferences towards sustainably produced wines. Also, Pearson’s chi-squared test and ordinal logistic regression with marginal effects is used to examine whether the willingness to pay a
KeyWord	wine; age; millennials; demand; sustainability; environment; global
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Daniel Moscovici*,Jeff Gow,Lionel Valenzuela,Rezwanul Rana,Adeline Alonso Ugaglia,Radu Mihailescu. Assessing the Age Effect on Consumer Attitudes and Willingness to Pay for Sustainably Produced Wine: A Transnational Analysis, Journal of Sustainability Research. 2024; 6; (3). https://doi.org/10.20900/jsr.20240048.

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