Modern Social Science Research

This paper identifies five key issues in the current English translation of Yellow River folklore: insufficient number and enthusiasm of translators, low translation quality, lack of research on translation, underutilization of translation dissemination media, lack of attention to the needs of target readers in English-speaking countries, and neglect of the effect of translation dissemination. Based on Lasswell’s communication model, the paper proposes a translation and dissemination model for Yellow River folklore in the English-speaking world, aiming to offer useful insights and references for the translation, dissemination, and research of Chinese folklore in English.

Yellow River folklore; Translation dissemination effect; Translation and dissemination model