基于UTAUT的大学生使用数字人民币的意愿影响因素研究
A study on the influencing factors of university students intention to use digital RMB based on UTAUT
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| DOI |
10.12208/j.aif.20240001 |
| 刊名 |
Advances in International Finance
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| 年，卷(期) |
2024, 6(1) |
| 作者 |
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| 作者单位 |
江苏师范大学 江苏徐州 ;
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| 摘要 |
数字人民币是实物人民币的数字化形态，是促进数字化转型的重要举措。本文基于技术接受模型,对数字人民币使用意愿影响因素进行探究,构建了大学生数字人民币使用意愿影响因素模型,分别从感知有用性、感知易用性、感知风险、元宇宙技术、政策法规、媒体环境进行实证分析。研究发现，感知易用性、元宇宙技术和政策法规对大学生使用数字人民币的行为产生了较大的积极影响；感知有用性、感知风险和媒体环境的影响相对较小。
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| Abstract |
Digital RMB is the digital form of physical RMB, and is an important measure to promote digital transformation. Based on the technology acceptance model, this paper explores the influencing factors of digital RMB usage intention, and constructs the influencing factor model of college students digital RMB usage intention, and conducts empirical analysis from perceived usefulness, perceived ease of use, perceived risk, meta-universe technology, policies and regulations, and media environment. The study finds that perceived ease of use, meta-universe technology and policies and regulations have a greater positive impact on college students digital RMB usage behavior; perceived usefulness, perceived risk and media environment have relatively small impacts.
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| 关键词 |
大学生；数字人民币；技术接受模型；使用意愿；影响因素
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| KeyWord |
College students; Chinas digital yuan; Technology acceptance model; Willingness to use; influence factor
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| 基金项目 |
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| 页码 |
1-8 |
张洋洋*,白冰,朱雅文,王柯,许李晴,徐宇.
基于UTAUT的大学生使用数字人民币的意愿影响因素研究 [J].
国际金融进展.
2024; 6; (1).
1 - 8.