Journal of Modern Business Administration

With the rapid development of science and technology and the deepening of digitalization, big data technology has gradually penetrated into all aspects of enterprise management. Big data technology can deal with large-scale, diverse and fast-changing data sets, provide more comprehensive, accurate and timely information for enterprise management, and help enterprises make more informed decisions. The purpose of this paper is to explore the application of big data technology in enterprise management and the value it embodies. In order to better utilize big data technology to improve management efficiency and competitiveness, enterprises need to start from the following aspects: firstly, to strengthen data security and privacy protection; secondly, to cultivate talents in big data technology; and lastly, to improve data quality and reliability. Through continuous exploration and practice, enterprises will be able to give full play to the advantages of big data technology to achieve sustainable development and long-term success, with a view to providing reference for enterprises to better utilize big data technology to improve management efficiency and competitiveness.

Big data technology; enterprise management; application; value