Advances in Constructional Engineering

In recent years, with the in-depth development of Chinas reform and opening up and the continuous development of the socialist market economy, Chinese enterprises have gradually become mature. Under the background of the new era, the news and public opinion work of Chinese enterprises must also keep up. Construction enterprises refer to the construction and engineering construction enterprises with independent legal personality or the construction and engineering development companies and investment and construction project management consortia with independent legal personality. It involves almost all relevant fields such as economy, politics and culture in the development of national economy. The work of news and public opinion in this field has a heavy task and high requirements. Especially after the 19th National Congress of the Communist Party of China, the public paid more attention to the issue of public opinion from the political and economic aspects of the country. Due to the extensive application of new media in the new era, there are more and more interactions between traditional industries and emerging industries. These interactions are divided into different levels and fields. It also includes cultural communication activities. By using the media platform to strengthen the enterprises news publicity and public opinion guidance in the form of its rich and strong communication power, we can better play the role of publicity and public opinion guidance and improve the enterprises development level.

all media era; Construction enterprises; News and public opinion work