国内钢材销售渠道策略的分析与探讨
Analysis and Discussion on Domestic Steel Sales Channel Strategy
ES评分 0
| DOI |
10.12208/j.jmba.20220007 |
| 刊名 |
Journal of Modern Business Administration
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| 年，卷(期) |
2022, 2(1) |
| 作者 |
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| 作者单位 |
江苏永钢集团有限公司 江苏苏州 ;
|
| 摘要 |
钢材的销售渠道在整个钢铁行业中占有当重要地位，随着市场竞争日益激烈，企业只有不断完善自身产品，提高自己竞争力才能不被淘汰。本文对我国钢材销售渠道现状进行了分析和研究，根据这些具体情况提出相应建议，以此进一步提升企业核心竞争力水平。相关人员要积极开展网络化销售渠道战略;加强产品研发能力与开发力度并制定合理价格策略,以实现利润最大化为目的提高市场占有率。
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| Abstract |
The sales channel of steel plays an important role in the entire steel industry. With the increasingly fierce market competition, enterprises can only keep improving their products and improve their competitiveness in order not to be eliminated. This paper analyzes and studies the current situation of my countrys steel sales channels, and puts forward corresponding suggestions according to these specific situations, so as to further enhance the core competitiveness of enterprises. Relevant personnel should actively carry out the network sales channel strategy; strengthen product research and development capabilities and development efforts and formulate reasonable price strategies to increase market share for the purpose of maximizing profits.
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| 关键词 |
钢材；销售渠道；策略
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| KeyWord |
Steel; Sales Channel; Strategy
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| 基金项目 |
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| 页码 |
25-27 |
吴争艳*,杜磊,马新星.
国内钢材销售渠道策略的分析与探讨 [J].
现代工商管理.
2022; 2; (1).
25 - 27.