特色乡村景区旅游产品的设计策略

Design strategy of tourism products in characteristic rural scenic spots

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DOI 10.12208/j.sdr.20220228
刊名
Scientific Development Research
年,卷(期) 2022, 2(7)
作者
作者单位

武汉东湖学院 湖北武汉 ;

摘要
近年来,我国乡村旅游业蓬勃发展,借助农耕文化遗产、民族村寨风貌、农村生态环境和农业遗迹等优势的乡村旅游项目遍布全国各地。长期以来,“三农”问题是党和国家工作的重心。十九大作出实施乡村振兴战略的决策,乡村旅游发展必将迎来新的高潮。就目前来说,乡村旅游热度不减,在农村地区相继而出现了大量的同质化旅游项目,大部分都是“爬山、采摘、喝茶、吃农家饭、垂钓、买土特产”模式,村村都是类似情景。乡村旅游产品同质化成为制约乡村旅游产业发展的重要因素。
Abstract
In recent years, Chinas rural tourism is developing vigorously, drawing on the advantages of agricultural cultural heritage, ethnic village style, rural ecological environment and agricultural remains of rural tourism projects all over the country. For a long time, "three agriculture" issue is the center of gravity of the Party and state work. The 19th National Congress made a decision to implement the rural revitalization strategy, and rural tourism development will surely usher in a new climax. At present, the popularity of rural tourism is not reduced. In rural areas, a large number of homogenized tourism projects have emerged, most of which are "mountain climbing, picking, drinking tea, eating farm food, fishing, buying local products" mode, and the village is similar. The homogenization of rural tourism products has become an important factor restricting the development of rural tourism industry.
关键词
特色乡村景区;旅游产品;设计策略
KeyWord
characteristic rural scenic spot; Tourism products; The design strategy
基金项目
页码 29-31
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王书琴*. 特色乡村景区旅游产品的设计策略 [J]. 科学发展研究. 2022; 2; (7). 29 - 31.

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