Journal of Culture and Tourism Research

There are rich red tourism resources in Guangxi Province. Although local red tourism has developed quite well, there still exist many problems in the aspect of red tourism publicity. Thus, this paper puts forward countermeasures to promote the development of Guangxi red tourism publicity by analyzing the advantages of Guangxi red tourism on resources and the advantages of policy support of the autonomous region government in red tourism as well as discussing a series of problems existing in the publicity of Guangxi red tourism, such as weak awareness of publicity, shortage of talents and lack of websites.

Guangxi red tourism; Tourism development; Red tourism publicity