Scientific Development Research

Along with the rapid development of our economy and the continuous improvement of peoples living standards, the tourism industry has become one of the national pillar industries by virtue of more employment opportunities, good comprehensive benefits and other advantages, all over the country rose to the tourism development of the heat wave, more and more scenic areas were developed, tourism market competition is becoming more and more intense. In this context, it is necessary for relevant staff to think about how to help the scenic spot establish a good image, attract more tourists to travel, and use small costs to increase economic benefits. Based on this, the study on the influence of tourism culture communication on the image improvement of scenic spots has very important practical significance for promoting the development of tourism and improving regional economy.

Tourism; Cultural transmission; Image of the scenic spot